brand guide

This guide is your comprehensive resource for understanding and representing the Aquatics Fitness brand. Whether you’re a trainer, partner, ambassador, or enthusiast, this guide ensures consistency and clarity in how we share our mission and vision with the world.

Core value

Members oriented

Efficiency

Well-being

Self Motivation

Friend Community

we believe we are the

smart workout

Logo Download Guidelines

anyone can be a

master smart trainer

Programs Download Logo Guidlines

Aquatic Fitness ; AquaBody TM logo

Focused on strength, muscle toning, and cardiovascular fitness.

Aquatic Fitness ; AquaCombat TM logo

Martial arts-inspired aquatic workouts focusing on strength and endurance, blending cardio with powerful movements.

Aquatic Fitness ; AquaBike R logo

High-intensity, low-impact cycling workouts for fitness, rehabilitation, and weight loss.

AquaGym

Low-impact, water-based exercises designed to enhance mobility, strength, and overall well-being.

Or Logo mention "By Aquatics"

our vision to LEAD the world in

aquatics fitness by creating innovation

Typography

Aa

Montserrat

Bold

Aa

Montserrat

Regular

Lorem Ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Color Palette

Primary color

Second color

aquatics

Cerulean blue

HEX : #0060B9

aquatics

Light Sky Blue

HEX : #84CEFF

aquatics

Uranian Blue

HEX : #AFD7F4

aquatics

Light Cyan

HEX : #D5F0FB

aquatics

White Smoke

HEX : #F4F4F4

Second color

aquatics

Red

HEX : #FF0000

aquatics

Persian blue

HEX : #004F99

aquatics

Bluebonnet

HEX : #2F2ADE

Tone and Messaging

Friendly

Speak in a welcoming and inclusive tone that makes everyone feel part of the Aquatics Fitness community.

Motivational

Inspire action, encourage progress, and empower trainers and participants to achieve their goals.

Professional

Maintain credibility and authority while delivering clear, concise, and impactful messages.

Imagery Guidelines

Preferred Styles

  • Use vibrant, energetic images showcasing participants and trainers in action.
  • Focus on group and individual exercises in aquatic environments.
  • Highlight inclusivity by showing diverse age groups, fitness levels, and communities.
  • Incorporate dynamic elements like water ripples and reflections for added energy.

     

Avoid

  • Nudity or Over-Sexualized Imagery: Ensure all visuals are professional, respectful, and aligned with the brand’s values.
  • Images that distract from fitness goals or dilute the brand’s focus on well-being and empowerment.

Taglines​

Use these taglines to convey the essence of Aquatics Fitness across platforms:

  • “Smart Workout”
  • “Smart Trainer” 
  • “Where Innovation Meets the Water”
  • “Revolutionizing Aquatics Fitness”
  • “Discover the Workout That Finally Fits”
  • “When You’ve Tried Everything, Try Smart”
  • “You Tried It All, Now Try the Smart Workout”
  • “The Moment Fitness Clicks”
  • “When Fitness Finally Fits Your Life”
  • “Smart Workouts for Smarter Results”

Social Media Guidelines​

Brand Ambassador Role ​

Expectations: Represent the brand positively through workshops, social media, and events.

A brand ambassador represents the brand’s values and mission, building trust and engagement with the community. They promote the brand, lead workshops, mentor new members, and inspire others to champion its offerings. Ambassadors strengthen the brand’s visibility, credibility, and connection with its audience.

Contact Information ​

For questions or resources, reach out to:

Social Media: